Travel Marketing Archives - Page 10 of 34

Enterprises' Most Desired Online Capabilities, August 2014 [TABLE]

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

Email Subscriber Activity By Industry, Q2 2014 [CHART]

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

Top Travel Search Categories For Google & YouTube, August 2014 [CHART]

Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.

Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

Mobile Share Of Global Payment Transactions, Q2 2014 [CHART]

Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.

Products & Services College Students Buy, July 2014 [CHART]

99% of US college students spent money at restaurants at least once per month.

Baby Boomers' Luxury Buying Plans, July 2014 [TABLE]

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).

Mobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]

Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.