Tide Archives - e-Strategy

Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

Tide's Scary Vines: A Carrie Remake [VIDEO]

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

Martha Stewart's Blogger Relations Blunder, Tide's Scary Vines & Twitter's Social Remote Control Button – Beyond Social Media Show [VIDEO]

Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; Tide scares with Vines; Twitter’s social TV remote control button & much more!