Posts Tagged ‘Thought Leadership’
Content Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreCase Study: McGladrey Enjoys 300% Increase In Content Creation [VIDEO]
Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey, explains how his team developed a content creation engine to drive increased thought leadership and lead generation.
Read MoreRoles Of B2B Content In Purchase Decisions, April 2013 [CHART]
The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.
Read MoreContent Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]
Engagement was the most frequently cited objective of content marketing among US B2B marketers.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreB2B Content Creation Considerations, August 2012 [CHART]
About three-quarters of B2B marketers said they decided what new content to create based on a company’s specific business needs.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
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