Posts Tagged ‘Thought Leadership’
Top Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreTop Benefits Of Professional Content On LinkedIn, June 2014 [CHART]
A leading 78% consume content in order to keep up with industry news, while 73% do so to discover new ideas within the industry.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreContent Marketing Priorities For 2014 [CHART]
Curata has released the results of its third annual content marketing benchmark study.
Read MoreCompany Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]
The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
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