Posts Tagged ‘Text Message Marketing’
Demand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreBeyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.
Read MoreMobile Ad Spending Growth By Format, 2011-2017 [TABLE]
Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
Read MorePost-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.
Read MoreTop 10 Mobile Content Activities, December 2012 [TABLE]
More searching happens on the tablet, but it is largely located in the home.
Read MoreAverage Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]
For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).
Read MoreElements Of Brand Loyalty, April 2013 [TABLE]
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.
Read MoreEffectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]
79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.
Read MoreLocal Mobile Ad Spending By Format, 2012-2017 [CHART]
Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).
Read More