Posts Tagged ‘Television’
Technology Adoption, 1900-2010 [CHART]
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Read MoreConsumer Trust In Content Sources, October 2015 [CHART]
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Read MoreConsumer Attitudes Toward Primetime TV Ads, 2004-2015 [CHART]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Read MoreTop Reasons People Don't Watch Mobile TV, July 2015 [CHART]
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Read MoreAmericans' Trust In Mass Media, 2001-2015 [CHART]
Trust in the mass media remains at a record low among Americans.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MorePreferred Pay TV Subscription Model, 2012-2014 [CHART]
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
Read MoreAppeal Of A La Carte TV Service, April 2015 [CHART]
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
Read MoreThe Value Of Loyal Social TV Fans [INFOGRAPHIC]
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Read MoreTV Programs With The Most Loyal Social Fans [TABLE]
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
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