Television Archives - Page 47 of 49

Online Video Advertising Effectiveness [CHART]

via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…

How People Talk Online About TV Ads [CHART]

via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…

Multitainment Behavior By Device [CHART]

Part of the increase in online activity by consumers is no doubt occurring when they are watching television.

Dish Network Ad-Wiping DVR

Dish Network is now offering subscribers a DVR–called The Hopper–that has an “Auto-Hop” feature skip commercials for prime time television.

Tablets Are The Second TV

Tablet owners report that 15% of their TV show viewing happens on their tablets, according to a new study commissioned by Viacom.

Xbox Live Upgrades To Become Your Home Entertainment Center

Xbox Live’s major overhaul updates its interface to include new options for watching television, cloud-based storage, and improved voice commands through Kinect.

The Cost Of A Thirty Second Spot

A videographic that demonstrates just how expensive a thirty second advertisement on television can be.

Lauren Zalaznick: The Conscience Of Television

TV executive Lauren Zalaznick thinks deeply about pop television. Sharing results of a bold study that tracks attitudes against TV ratings over five decades, she makes a case that television reflects who we truly are — in ways we might not have expected.

Eric Schmidt On The Future Of Television

For the MacTaggart lecture, Google’s Executive Chairman Eric Schmidt to discuss the impact of the internet revolution on the television industry and to set out his vision of the opportunities and challenges that lie ahead.

Deb Roy Discusses Content Feedback Loops

Deb Roy wired up his house with video cameras to catch every moment of his son’s life, then parsed 90K hours of video to watch “gaaaa” slowly turn into “water.”