Posts Tagged ‘Television’
Top Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreMethods Online Americans Use To Watch TV, June 2012 [CHART]
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
Read MoreMultitainment Behavior In The US & UK, April 2012 [CHART]
As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.
Read MoreMillennials' QR Code Use By Media & Select Countries, 2012 [TABLE]
US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
Read MorePrevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read More