Posts Tagged ‘Television’
Multitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreMost Popular Television Network Tablet Apps, February 2013 [CHART]
31.7% of tablet owners said they had downloaded a network TV tablet app.
Read MorePay TV Tablet App Use, February 2013 [CHART]
26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.
Read MoreTwitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreMillennial Early Adopters' Media Use, March 2013 [CHART]
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.
Read MoreDVR Use, Americans vs The World, March 2013 [CHART]
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
Read MoreTraditional Television Viewing By Generation, Q1 2011 – Q4 2012 [TABLE]
Traditional television consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift.
Read MoreZero-TV Homes, March 2013 [TABLE]
The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
Read MoreTimesucks [INFOGRAPHIC]
19% of people who took part in the survey admitted they spend between one and two hours a day just putting things off.
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