Posts Tagged ‘Television’
Television Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MorePrimetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Read MoreOnline TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
Read MoreAmericans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
Read MoreTV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]
28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreEnterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read MorePay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]
Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).
Read MoreWhere Home Improvers Get Inspiration, 2012 & 2013 [TABLE]
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
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