Posts Tagged ‘Television’
Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreWhere UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreLive Broadcast TV vs. Online TV Consumption, March 2014 [CHART]
Based on a survey of 1,671 adult broadband users who view video on TV.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreShare Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read MoreUK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]
The average UK adult will spend more than 8.5 hours each day consuming media in 2014.
Read MoreWeekly Time Spent With Various Devices, March 2014 [CHART]
In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreInformation Sources Millennials Trust Most, March 2014 [CHART]
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
Read MoreDevices Spaniards Use To Go Online, December 2013 [CHART]
68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.
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