Posts Tagged ‘Television’
Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreYoung Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]
Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).
Read MoreMillennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).
Read MoreMillennials' Traditional TV Consumption Trends, 2011-2014 [CHART]
Youth as a whole are consuming less TV – and they watch a lot less than older Americans.
Read MoreOnline Video Consumption By Device & Duration, Q2 2014 [CHART]
A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreTV vs Video Streaming Service Satisfaction, September 2014 [CHART]
US users of aggregated video streaming on-demand and regular TV provider services are much more likely to recommend their video streaming provider than their TV provider,
Read MoreTV Viewing vs. Internet Use IN US & UK, June 2014 [CHART]
US consumers were no slouches when it came to total internet time.
Read MoreUS TV Everywhere Viewers, April 2014 [CHART]
An increasing number of viewers are taking advantage of TV Everywhere offerings.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
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