Posts Tagged ‘Television Marketing’
Users Of Streaming Video Services By Provider, 2015-2020 [CHART]
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreConsumers' Expected Video Consumption Changes [CHART]
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
Read MoreMultitainment Behavior, 2015-2019 [CHART]
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
Read MoreTV Everywhere Adoption [CHART]
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
Read MoreIndustry Reputations [CHART]
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Read MoreLive Video Streaming [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Read MoreYouTube Statistics, 2017 [INFOGRAPHIC]
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Read MoreHow People Watch TV By Ethnicity [TABLE]
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Read MoreSocial Media Influence On TV Viewing Decisions [CHART]
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
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