Telecommunications Marketing Archives - Page 7 of 8

Brand Advocacy Rankings, December 2013 [TABLE]

Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.

US Telecom Industry Online Ad Spending By Objective, 2013 [CHART]

eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.

US Telecom Industry Online Ad Spending, 2011-2017 [TABLE]

US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.

Most Active Pro Sports Sponsorships Categories, November 2013 [TABLE]

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.

Top 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]

Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.

Online Ad Spending By Industry, 2012-2017 [TABLE]

eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.

US Online Ad Spending Share By Industry, 2011-2017 [TABLE]

eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Americans' Small-Ticket Cutbacks, November 2012 vs. June 2013 [CHART]

More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.

Top 10 Most Effective Television Commercials Of Q2 2013 [TABLE]

AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.

Least-Trusted Companies, July 2013 [TABLE]

Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.