Posts Tagged ‘Telecommunications Marketing’
Online Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreFast-Growing Consumer Spending Categories, 2013-2018 [CHART]
Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreUS Industry Reputation Ratings, April 2014 [CHART]
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Read MoreIndustries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
Read MoreBroadband & Pay-TV Subscribers In 2013 [CHART]
While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers.
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