Posts Tagged ‘Telecommunications Marketing’
Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreAmericans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]
Just 37% of Americans have a positive view of the advertising and public relations industry.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreBusinesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MoreFemale Sales Professionals [INFOGRAPHIC]
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
Read MoreConsumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
Read MoreUS Telecoms Online Ad Spending, 2012-2018 [CHART]
One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.
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