Posts Tagged ‘Technology Marketing’
Most Socially-Shared Content By Type [INFOGRAPHIC]
This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.
Read MoreType Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]
36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.
Read MoreB2B Technology Buyers' Desire For Post-Purchase Content, October 2014 [CHART]
80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.
Read MoreSmall Business Owners' Change In Business Spending, September 2014 [CHART]
Some Small Business Owners will reduce technology spending, but they are more the exception than the rule.
Read MoreTypes Of Capital Investments Small Business Owners Plan To Make, September 2014 [CHART]
The focus for small-business owners (SBOs) is shifting from survival to growth.
Read MoreTop Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MoreSaaS Companies & Freemium Offers, December 2014 [CHART]
One-third of companies who use freemium offers generate a majority of their new business from the model.
Read MoreAd Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreWomen In Technology [INFOGRAPHIC]
This infographic from Lucidworks illustrates the gender gap that exists regarding women in technology.
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