Posts Tagged ‘Technology Marketing’
Importance Of Price By Gender & Category, July 2013 [CHART]
While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.
Read MoreHow US Technology Consumers Respond To Mobile Ads, 2012 [CHART]
Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.
Read MoreGoogle's Awesome Google Glass Public Relations Strategy [VIDEO]
Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreTop In-Stream Video Advertising Verticals, June 2013 [CHART]
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreTablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]
Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
Read MoreUS Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
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