Technology Marketing Archives - Page 12 of 16

IT Buyers' Content Consumption, September 2013 [CHART]

During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets.

Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

KitKat Secures Naming Rights For Android 4.4 [VIDEO]

Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.

Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

US smartphone users averaged 2.20 actions after conducting a mobile travel search.

Email Click-to-Open Rates By Industry, Q2 2012 [CHART]

49% of email opens happen on a mobile device.

Active Email Subscriber Rates By Industry, Q2 2013 [CHART]

B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).

Smart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]

Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.

Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.