Posts Tagged ‘Technology Marketing’
Top Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreGlobal Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2013 [CHART]
The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.
Read MoreB2B Tech Buyers' Actions Prompted by Tech-Related Video, 2012 [CHART]
Digital video, long an amusement for consumers, is nudging its way into the business-to-business (B2B) marketing mainstream.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreShare Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
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