Posts Tagged ‘Tactics’
B2B Social Media Tactics, 2011-2013 [TABLE]
Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.
Read MoreB2B Marketing Tactics, 2012 & 2013 [TABLE]
Websites were the most uniformly employed technique, used by 85% of those polled.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreSmall Businesses & Email List Growth, May 2013 [TABLE]
57% of respondents said they are always actively trying to grow their email lists.
Read MoreAd Pros' Social Media Marketing Tactics, Q1 2013 [CHART]
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreExperience With New Online Marketing Tactics, December 2012 [CHART]
Nearly 70% of respondents described their experience level with responsive design as average or better.
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