Posts Tagged ‘Tablets’
Mobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreMobile Calculations For Big Ticket Buys
49% of consumers would spend more than $100 on a purchase and through their mobile device.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreAmerican Online Traffic By Device, June 2012 [CHART]
A growing portion of internet traffic is coming from smart phones and tablets.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
Read MoreDigital Physicians, March 2012 [CHART]
In March 2012, 70% of US physicians used a smartphone as part of their medical practice.
Read MoreAmerican Tablet Owners By OS, July 2011 & August 2012 [CHART]
By August 2012, the percentage of iOS tablet owners dwindled down to 52%, as Android gathered steam and gained 48% share among tablet owners.
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