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Time Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]

Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.

While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.