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Posts Tagged ‘Tablets’

Online Videos Views By Device, Q4 2011 – Q4 2012 [CHART]

In Q4 2012, non-PC/Mac devices accounted for 12% of video views, triple their share from Q1, and 6 times their share from a year earlier.

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American iPad Users & Penetration, 2011-2016 [TABLE]

This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.

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Frequency Of Email Use On iPads, H2 2012 [CHART]

88% of iPad users checked their email on their tablet daily.

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iPad Users Preferred Email Device, H2 2012 [CHART]

For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.

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Top 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]

Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.

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eCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]

Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.

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Top Mobile App Types For Data Consumption, September-December 2012 [CHART]

Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.

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Consumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]

18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.

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Devices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.

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American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

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