Tablets Archives - Page 50 of 78

Mobile Search Behavior By Daypart [INFOGRAPHIC]

77 percent of mobile searches taking place during the study period took place at home or at work.

Americans' Daily Media Consumption, 2012 vs 2013 [CHART]

Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

Mobile Device Use By Activity & Device Size, February 2013 [CHART]

While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

Where People Consume Text & Video Content, March 2013 [CHART]

Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.

Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]

Almost 86 million people use their mobile phones to seek local business information in the US.

North American Mobile Browsing By Daypart, March 2013 [CHART]

A study of web browsing by time of day shows that smart phone and tablet usage in North America peaks at 9 PM, whereas desktops reach their highest levels during the workday.

News Consumption Time By Device, March 2013 [CHART]

TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.