Tablets Archives - Page 48 of 78

Devices Used To Connect To In-Flight Internet, December 2012 [CHART]

According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.

Americans' Use Of Mobile Devices On Vacation, March 2012 [CHART]

Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”

Brand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]

The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.

Engagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]

At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.

How American Women Research Products, March 2013 [CHART]

Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.

Second Screen TV-Related Behavior, April 2013 [CHART]

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

Mobile Share Of Search Traffic, Q1 2013 [CHART]

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

Broadcast TV Content Completion Rates Online By Device, 2012 [CHART]

Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%).

Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.