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Posts Tagged ‘Tablets’

Time Using Tablets By Activity, September 2013 [CHART]

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

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Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

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Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.

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Technographics Of Millennial Men, 2013 & 2017 [CHART]

Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.

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US Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]

eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.

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Connected Device Ownership Among Tablet Owners, April 2013 [CHART]

The vast majority of consumers who use tablets also own a host of other web-enabled devices.

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eCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.

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Video Engagement: Live vs On-Demand Video, Q2 2013 [CHART]

While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.

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Mobile Video Ad Views By OS, Q2 2013 [CHART]

During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.

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Device Ownership By Income Level, September 2013 [CHART]

Tablet owners tend to have higher incomes than smart phone and PC owners.

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