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Posts Tagged ‘Tablets’

US Tablet Adoption Rates By Demographic, September 2013 [CHART]

35% of Americans aged 16 and older now own a tablet.

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US Tablet Coupon Users, 2012-2015 [CHART]

The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.

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Mobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]

The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).

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Effect Of eBook Device Ownership On Book Reading, August 2013 [CHART]

Device owners read an average of 18 books per year, compared with 11 among those without gadgets.

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American eReader vs Tablet Owners, August 2013 [CHART]

Only 24% of respondents owned an ereader or similar device intended primarily for reading.

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Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]

Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.

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US Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]

Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.

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Mobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]

Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.

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US Smart Phone Users & Penetration, 2011-2017 [TABLE]

Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.

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US Smart Phone vs Tablet Penetration, 2011-2014 [CHART]

Smart phones became the norm in the past couple of years, and now tablets too are settling into that territory.

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