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Posts Tagged ‘Tablets’

TV Viewers & Multitasking, January 2014 [VIDEO]

New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.

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B2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]

A growing share of B2C marketers’ email opens are occurring on tablets.

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Mobile Ad Traffic & Monetization Performance By OS, Q3 vs Q4 2013 [TABLE]

Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.

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Mobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]

57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.

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Second-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]

Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.

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US Tablet Shipments, 2013 & 2014 [CHART]

CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.

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Average Daily Time Spent Playing Mobile Games By Gender, October 2013 [TABLE]

More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.

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Technographic Generational Gap By Device, January 2014 [TABLE]

Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.

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Holiday Purchases via Retailer's Mobile App, January 2014 [CHART]

Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.

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Consumer Electronics Owned By Americans, January 2014 [TABLE]

Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.

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