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Posts Tagged ‘Tablets’

Millennials' & Xers' Multiscreen Use, March 2014 [CHART]

For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.

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Share Of Online Ad Views By Device & Duration, Q4 2013 [CHART]

One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.

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Share Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]

Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.

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UK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]

The average UK adult will spend more than 8.5 hours each day consuming media in 2014.

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Weekly Time Spent With Various Devices, March 2014 [CHART]

In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.

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Types Of Mobile Video Content, March 2014 [CHART]

About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.

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Devices Spaniards Use To Go Online, December 2013 [CHART]

68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.

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Importance Of Integrated Multiscreen Communications, August 2013 [CHART]

Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.

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North American Android Web Traffic By Manufacturer, February 2014 [CHART]

Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.

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Multi-Device Users & Switching Behavior, March 2014 [TABLE]

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.

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