Posts Tagged ‘Tablets’
US Device Ownership Trend, 2011-2013 [CHART]
37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.
Read MoreAmericans' Paid News Subscriptions, February 2014 [CHART]
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Read MoreLong-Form Video Share Of Time Watched By Device, Q4 2013 [CHART]
The majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length.
Read MoreMobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]
About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.
Read MoreFrench Tablet Users, 2012-2017 [TABLE]
The number of tablet users in France rose less rapidly than the shipments tracked by IDC—yet still climbed by roughly 40%.
Read MoreHow Mobile Apps Improve The March Madness Experience, March 2014 [CHART]
41% of respondents said that mobile apps improved the March Madness experience.
Read MoreAmericans Who Use Mobile Apps Follow March Madness, March 2014 [CHART]
Just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness.
Read MoreUS Paid Search Benchmarks By Device, 2013 [CHART]
Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.
Read MoreMost Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
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