Posts Tagged ‘Sports Marketing’
Smart Phone Owners Who Would Pay For World Cup Video [CHART]
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
Read MoreSocial Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Read MoreMultitainment Behavior Of World Cup Viewers [CHART]
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Read MoreFrench 2014 World Cup Watchers By Device [CHART]
Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreGermans Who Have Bet On World Cup Matches By Gender [CHART]
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreReasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]
Being able to stay in the know about World Cup scores was the top motivation for using their phones.
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