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Posts Tagged ‘Sports Marketing’

Most Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]

The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.

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NFL Fanatics vs Casual Fans [INFOGRAPHIC]

Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).

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NFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]

NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).

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NFL Fans Mobile Social Sharing [INFOGRAPHIC]

One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.

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NFL Fans Gameday Mobile Behavior [INFOGRAPHIC]

Over one third of respondents who attend NFL games use their mobile devices in the stadium.

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NFL Mobile App Use [INFOGRAPHIC]

77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.

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NFL Content Consumption On Mobile

54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.

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Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

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