Posts Tagged ‘Sports Marketing’
Fan Growth Of Olympics Sponsors & Athletes [TABLE]
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.
Read MoreLinks From Pinterest By Site Type [CHART]
What types of sites get the most links from Pinterest?
Read MoreMobile Pageviews By Industry Category [CHART]
Mobile consumers viewed an average of 3.8 pages per site visited.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MorePre-Tweeting The 2012 Olympics [INFOGRAPHIC]
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
Read MoreTop 10 TV Programs & Events By Social Chatter [TABLE]
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Read MoreDevices Used To Follow 2012 Olympics [CHART]
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
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