Posts Tagged ‘Sports Marketing’
Demographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MoreTop 10 TV Programs By Cost Of 30-Second Spot, 2011-2013 Season [CHART]
NBC’s “Sunday Night Football” commands the highest average price for a 30-second spot.
Read MoreScouting Online Sports Fans [INFOGRAPHIC]
This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.
Read MoreBeyond Social Media: Twitter Trips, Caribou Coffee, & Are You Happy, Really?
Beyond Social Media Oct 9 – KitchenAid & MLB #fail on Twitter. How could it happen? Who’s doing social right? Do you know if you’re happy? We’ll tell you how to tell. Plus: Shiny new objects.
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read MoreHow Americans Followed The 2012 Olympics Coverage [CHART]
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
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