Posts Tagged ‘Sports Marketing’
American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreThe Super Bowl & Social Ads [INFOGRAPHIC]
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
Read MoreEyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
Read MoreEyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreSuper Bowl XLVII-Related Searches During The Game [CHART]
This chart shows trending searches that were performed during the broadcast of Super Bowl XLVII.
Read MoreSocial TV & Super Bowl XLVII [INFOGRAPHIC]
This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.
Read MoreTop Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreSuper Bowl Allegiance: 49ers vs. Ravens Fans By US County [MAP]
This map illustrates where those football fan allegiances on Facebook lie during the Super Bowl by US county.
Read MoreNFL Fan Allegiance During The Playoffs [MAP]
This map illustrates where those NFL fans’ team allegiances lie during the playoff season by US county.
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