Posts Tagged ‘Sports Marketing’
Top Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreBeyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]
This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.
Read MoreAmericans’ Favorite Media Activities By Generation, March 2013 [CHART]
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
Read MoreRich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreBeyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]
This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.
Read MoreImportance Of Buying American By Product Category & Gender, March 2013 [CHART]
Women were 11% more likely to consider Buying American important when purchasing major appliances (79% vs. 71%).
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreTime Spent On Mobile vs. PC By Website Type, April 2013 [CHART]
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
Read MoreBeyond Social Media: Burger King Hacked, Maker's Mark Social Slapped & LinkedIn's Claps [PODCAST]
This week’s highlights include the Twitter hacks of Burger King & Jeep, Maker’s Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys’ iPhone Tweet, Shiny New Stuff and much more.
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