Posts Tagged ‘Sports Marketing’
Affluent Super Bowl Audiences, 2003-2013 [CHART]
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
Read More10 Most Popular Online Sports Properties, October 2013 [TABLE]
ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.
Read MoreIs Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]
Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?
Read MoreMost Used Mobile Notifications, October 2013 [CHART]
On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey.
Read MoreRichard Sherman Is Not A Thug…He's A Marketer
Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?
Read MoreMobile App Use Growth By Category, 2013 [CHART]
Mobile application use grew by 115% year-over-year in 2013,
Read MoreNorth American Sponsorship Spending, 2012-2014 [TABLE]
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
Read MoreGlobal Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
Read MoreTypes Of Video People Watch On Their Smart Phones, Q3 2013 [CHART]
Just over 42% of internet users in North America watched news video content on their smart phones.
Read MoreTop TV Programs Of 2013 [TABLE]
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
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