Posts Tagged ‘Sports Marketing’
Factors Contributing To Retweetability, March 2014 [CHART]
Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.
Read MoreTypes Of Mobile Video Content, March 2014 [CHART]
About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.
Read MoreTop Website Types UK Households With Children Visit, December 2013 [CHART]
UK households with children were 26% more likely than the average household to visit information sites online.
Read MoreProducts/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Read MoreAttitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreOlympics Media Consumption [CHART]
Just over one-third of respondents said they would follow the Olympics coverage on the internet.
Read MoreWill Olympics Viewers & Branding, February 2014 [TABLE]
Winter Olympics viewers are quite receptive to branded messaging on TV.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreWorking Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.
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