Posts Tagged ‘Sponsorships’
Top Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreNorth American Sponsorship Spending By Type, 2011-2013 [TABLE]
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
Read MoreUS Online Sponsorship Ad Spending, 2011-2017 [CHART]
eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreSponsorship Spending, 2009-2013 [CHART]
Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.
Read MoreTop Methods For Measuring Social Media Sponsorships [CHART]
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
Read MoreUse Of Social Media Sponsorship By Marketers vs. Influencers [CHART]
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
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