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Posts Tagged ‘South Korea’

Smart Phone Users Who Have Never Downloaded An App…I Know, Right? [TABLE]

Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.

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Global Mobile Phone Users Who Own A Tablet, July 2013 [TABLE]

Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.

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Global Facebook User Growth By Country, 2012-2017 [TABLE]

The fastest growth in social network usage is happening in less-developed markets.

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Global Social Network Penetration By Country, 2012-2017 [TABLE]

The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.

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Global eCommerce Penetration By Country, 2011-2017 [TABLE]

Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.

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Global B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]

Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.

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Global B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]

Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.

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Reactions To A Friend's Product Like On Social Media, June 2013 [TABLE]

Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.

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Social Network Users By Region & Country, 2011-2017 [TABLE]

Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.

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Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

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