Sony Archives - Page 3 of 3

Sony's Rollable Video Screen

Sony’s latest flexible display prototype is thin and sturdy enough to be wrapped up while still showing video images. The 4.1-inch screen has a resolution of 432 by 240 pixels, which is similar to that offered by many mass-market cell phones.

Sony's Flexible OLED Video Screen

Watch a demonstration of Sony’s flexible OLED video screen.

Video Game Marketing For Xbox 360

Microsoft has leveled the video game development playing field for PC and Xbox 360 video games with the release of their XNA Game Studio Express software. Watch for an explosion of advergaming to show up on the PC and Xbox 360 platforms.

The End Of Television Advertising

TV ads as blocks of content separate and apart and interruptive of non-advertising content is an art that must die or find another distribution channel.