Social Media Metrics Archives - Page 2 of 2

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).