Social Media Metrics Archives

Social Media ROI [INFOGRAPHIC]

This infographic from MDG illustrates the many factors that go into measuring the return on your social media marketing investment.

Twitter Trends Now Showing Metrics [SCREENSHOT]

Twitter Trends Section With Only Trending Terms

The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.

Global Executives' Top Social Media KPIs, April 2014 [CHART]

Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.

Metrics Used To Measure Content Marketing Success, May 2014 [CHART]

Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.

Metrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]

80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.

Social Media Post-Click Engagement Rankings [TABLE]

StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.

Top Social Media Metrics For Enterprise Brands, October 2013 [CHART]

A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

Primary Metric For Social Media Success In 2013 [CHART]

Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.

Carnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.