Posts Tagged ‘Social Media Marketing’
Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]
LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreFacebook Graph Search & Privacy Settings [VIDEO]
Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.
Read MoreSunrise: A Social Calendar Mobile App [VIDEO]
Sunrise started as a web app that pulls in events from Facebook, Google Calendar, EventBrite & LinkedIn & delivers them as a daily email digest every morning.
Read MoreInformal, First-Person Language Most Memorable [VIDEO]
Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.
Read MoreHow To Download & Mine Your Twitter Archive [VIDEO]
CNET’s how to demonstration for downloading and browsing through your Twitter archive.
Read MoreFacebook Graph Search [VIDEO]
Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.
Read MoreSocial Support Best Practices [VIDEO]
This webinar explains the Twitter and Facebook channels of support, empowering users of Zendesk to connect with customers directly through these social media channels.
Read MoreTwitter 2012: Year In Review [VIDEO]
From the Pope to Pelé to PSY, Twitter examines 2012 in this retrospective video that accompanies its interactive report.
Read MoreSocial Media is Disrupting Rigid Demographic Marketing [VIDEO]
Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.
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