Posts Tagged ‘Social Commerce’
Social Media's Purchase Influence Over Mothers, April 2013 [CHART]
Mothers are 20% more likely than the general population to use social media.
Read MoreUS Social Commerce Metrics For Select Sites, 2012 [TABLE]
Even if fCommerce did not work out for plenty of retailers, they are still positive about the role Facebook plays in social commerce.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreChinese eCommerce [INFOGRAPHIC]
Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.
Read MoreGoogle's Social Login: Google+ Sign-In [VIDEO]
Google has launched Google+ Sign-In to compete with Facebook Connect and other online authentication schemes.
Read MoreWhy People Visit Brands' Social Media Sites, February 2013 [CHART]
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Read MoreAmerican Hispanics' Social Shopping Activities, May 2012 [CHART]
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MoreHoliday eCommerce Traffic Sources, January 2013 [CHART]
Only 2% of traffic to retailers during the holiday season came from social networks.
Read MorePurchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]
93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.
Read More