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Posts Tagged ‘Social Business’

Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

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Social Business Innovation, November 2012 [CHART]

Among companies experienced in social innovation, 57% use social business for internal collaboration, but that will reach 78% over the next 2 years.

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Content Sharing

Professionals spend 40% of their time online in peer-based communities.

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Effects Of Social Customer Service, October 2012 [CHART]

71% of those who experienced a quick and effective social customer service say they are likely to recommend a brand or company.

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The Mobile Superworker [INFOGRAPHIC]

Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.

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Social Customer Service, October 2012 [CHART]

Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.

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Social Business Integration Among SMBs, March 2012 [CHART]

Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.

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Social CRM Adoption, September 2012 [CHART]

Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.

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Top Business Objectives For Social Media [CHART]

Better customer engagement is marketers’ top social media business objective.

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The Dawn Of The Social Enterprise

64% of companies’ communication, marketing or HR teams have changed as a result of social business.

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