Posts Tagged ‘Soccer’
Young Americans' Participation In Athletics By Sport [CHART]
Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
Read MorePercentage Of American Sports Fans By Sport [CHART]
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
Read MoreWorld Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
Read MoreSmart Phone Owners Who Would Pay For World Cup Video [CHART]
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
Read MoreMultitainment Behavior Of World Cup Viewers [CHART]
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Read MoreFrench 2014 World Cup Watchers By Device [CHART]
Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreGermans Who Have Bet On World Cup Matches By Gender [CHART]
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read More