SMBs Archives - Page 5 of 8

Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

SMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]

Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,

SMBs' Most Popular Mobile Social Apps, January 2014 [CHART]

Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.

SMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]

Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.

SMBs' Top Marketing Priorities For 2014 [CHART]

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]

3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.

SMBs & Digital Marketing, November 2013 [TABLE]

About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.

SMBs' Use Of Online Marketing Channels, November 2013 [CHART]

SMBs report being almost as likely to have a Facebook page as they are to have their own website.

SMBs' Wasted PPC Budgets, October 2013 [TABLE]

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

Most Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]

Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.