SMBs Archives - Page 4 of 8

Factors That Would Encourage UK SMBs To Different Payment Mechanisms, February 2014 [CHART]

80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.

Reasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]

More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.

Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

Fast-Growth North American SMB Channel Spending, November 2013 [CHART]

Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.

SMBs’ Top-Rated Lead Sources, March 2014 [CHART]

Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).

SMBs Use Of Social Media, February 2014 [TABLE]

8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.

Marketing Strategies Used To Target SMBs, Q4 2013 [CHART]

Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.

Senior Marketing Execs' Knowledge Of SMBs, Q4 2013 [CHART]

Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.

Enterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]

Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.